You’ll be scored against the following key areas:

Planning
Strategy & Alignment
We’ll assess how well your content supply chain strategy is defined, aligned with business objectives, and embedded across teams.

Process
Ways of Working & Governance
We’ll examine how consistent, repeatable, and well-governed your content workflows are, from templates to clear ways of working.

People
Roles & Responsibilities
We’ll explore how clearly roles are defined and how effectively teams collaborate across the content lifecycle.

Platforms
Technology & Infrastructure
We’ll examine how your tools and systems support efficiency, integration, and smart reuse of content at scale.

Performance
Measurement & Optimisation
We’ll evaluate how well you track content performance and apply insights to optimise future planning and execution.